B2B content & storytelling studio. We help founders articulate their vision and rally people behind their mission. Because great businesses deserve to be heard.
Momentum
Why we exist
Founders are brilliant visionaries. Dreamers and Doers. Scientists turned business leaders to solve the world’s most pressing problems.
But tech startups have a storytelling challenge. Too often, communication becomes the enemy of innovation when great ideas are buried in jargon, complex language and messaging that doesn’t resonate with their audiences.
We help startups communicate with impact to attract press, funding, talent and customers.
Our Services
Storytelling
In an industry that moves with the speed of light, you can’t afford not to stand out. We craft compelling narratives about your company and solution that deeply resonates with your audiences.
Content Strategy
Content is the oil that fuels your marketing machine. We map content to every stage of the buying journey to drive interest and convert leads.
Content Writing
Turning complex topics into engaging content is our jam.
We produce high quality written content that builds trust, creditability, and makes you own your niche.
The Team
Hi there – I am Karin, a brand builder who’s worked at the heart of innovation for more than a decade. I’ve spent my entire career supporting early-stage founders.
At Second Home, I helped grow a community of entrepreneurs from 200 to 2000 and launched ‘Breakthrough’, a programme designed to help startups scale 10x faster. At EZRA, I used content to drive high-quality leads and in VC to help firms differentiate themselves in a competitive market.
I run Momentum but collaborate with an extended team of designers, SEO strategists and PR consultants when needed.
Kind words
“Karin is a superstar. Full of smart ideas, and always focused on making things happen. ”
—Rohan Silva, Co-founder Second Home
“Karin is both very bright and motivated. She is capable of taking control of big projects and execute to the fullest. She’s also a pleasure to work with.”
—Richard Howarth, COO August
“Karin is a talented strategic thinker, writer and editor with a great eye for detail. She quickly helped us build an engaged audience and drive organic traffic to our website.”
—Emily Crosland, Digital Marketing Lead EZRA